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According to an Instagram Report that was Leaked, "Most Reels Users Have No Engagement Whatsoever."

Recently, Instagram has started to resemble TikTok much more, but this radical transformation and a new emphasis on short-form video haven't resulted in TikTok's absurd audience figures. A copy of an internal study paper dubbed 'Creators x Reels State of the Union 2022,' which was published in August, was reportedly seen by The Wall Street Journal on Monday. According to the analysis, Instagram users don't spend a lot of time watching these brief videos, and to make matt...
Instagram Justin Osofsky Kylie Jenner Reels State Of The Union Reels State Wall Street Journal Insta Report

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