Reels State News Today

Facebook's Instagram is struggling to compete with China's TikTok in the short-form video content realm despite the roll-out of its "Reels" feature. According to internal company documents, the daily watch time of Reels is less than 10 percent of the time spent watching videos on the the massively popular China-owned platform.

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Recently, Instagram has started to resemble TikTok much more, but this radical transformation and a new emphasis on short-form video haven't resulted in TikTok's absurd audience figures. A copy of an internal study paper dubbed 'Creators x Reels State of the Union 2022,' which was published in August, was reportedly seen by The Wall Street Journal on Monday. According to the analysis, Instagram users don't spend a lot of time watching these brief videos, and to make matt...

Facebook's Instagram is struggling to compete with China's TikTok in the short-form video content realm despite the roll-out of its "Reels" feature. According to internal company documents, the daily watch time of Reels is less than 10 percent of the time spent watching videos on the the massively popular China-owned platform.

The "Creators x Reels State of the Union 2022" unveils low data of Instagram users not spending much time engaging and watching videos from this feature.

Instagram's bet on Reels as a way to take on TikTok isn't paying off according to internal documents that show engagement is falling.

Instagram Reels, the platform's short-form videos, lags far behind rival TikTok, according to an internal report reviewed by the Wall Street Journal.