Page 10 - Interruption Rate News Today

Of last week’s five most-seen ads, only one targeted the weekend’s NFL conference championships to drive impressions in any meaningful way.

Both ads leaned heavily on last weekend’s NFL playoff games to deliver views, but Chevy's result was stronger than Nissan's.

Lexus takes the top two spots for the week of Jan. 10, bumping the previous week’s frontrunner Nissan down to third. Two Toyota ads rank No.4 and 5.

Nissan is the big spender of the week, with the bulk of its estimated budget focusing on sports programming – specifically NFL and NBA games.

Toyota's No.1 ad for the week of Dec. 13, about restocking a small-town bookstore, features music from Kacey Musgraves.

Lincoln’s “Unexpected” spot depicting a snowstorm amid palm trees remains the most-watched automotive TV ad, followed by spots from Ram and Jeep.

The two Subaru ads — “The Largest Impact” and “Give Back Anthem” — combine for 364.5 million ad impressions.

The week of Nov. 22 saw Honda’s spot, titled “The Origin of Determination,” overtake the previous week’s leader by about 6 million impressions.

Lincoln's commercial, a celebration of snow amid palm trees, didn't need football programming to deliver impressions.

GMC’s “We Will Rock You” ad, featuring a version of the Queen song of the same name, had the highest overall score tallied by iSpot.tv’s Ace Metrix.