Page 9 - Interruption Rate News Today

Ram’s “Step Into A New Day” ad placed second in the latest iSpot.tv ranking, driven largely by baseball-derived impressions.

Jeep's No.1 commercial for the week of March 28 was backed by a substantial national ad budget and a focus on March Madness college basketball.

The discordant “Band Recital” ad showcases the soundproofed qualities of the Infiniti QX60 amid an out-of-tune student performance.

The discordant “Band Recital” ad showcases the soundproofed qualities of the Infiniti QX60 amid an out-of-tune student performance.

Infiniti bumped Toyota out of the top spot for the week of March 14 with its out-of-tune “Band Recital” commercial.

Auto brands were the third-most seen marketer category during men’s college basketball games from March 7-13, with 9.1% of impressions.

The No.1 spot, Toyota’s “More Me,” racked up more than 180 million impressions on an estimated national spend of only $1.2 million.

Leading the list is Toyota, with the top two spots: “Born for Bringin’ It” and “Born for the Wild.”

Toyota tops the list for the week of Feb. 7 with one of its two “Start Your Impossible” campaign spots, but just barely.

With the pro football world taking a week off before the Super Bowl, automakers turned to a variety of other programming to promote their vehicles.