Despite Big Spenders, Lincoln Still No.1 in Auto Ad Impressions
GMC debuted at third in viewer impressions but first with an estimated $9 million ad spend in support of the Sierra pickup.
Source: wardsauto.com
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Subaru Claims Top Spot on Most-Seen Car Ads Ranking
The Subaru spot is one of only two ads in the top five for the week of Oct. 11 that didn’t rely on sports events to deliver viewer impressions.
Source: wardsauto.com
Lincoln Still Stress-Free Atop Most-Watched Ads List
Lincoln’s “Where Does the Stress Go?” spot continues to dominate with the most broadcast TV and cable impressions.
United States Regina King Brie Larson Nissan Hollywood Story Major League Baseball League Baseball Gunsn Roses
Source: wardsauto.com
Aviator Soars to Top of Most-Watched Auto Ads List
The Aviator ad leapfrogged from No.3 take the lead for the week of Sept. 27.
Source: wardsauto.com
New Jeep Spot is Most-Watched Automotive Ad
Jeep's “The Best Things” spot for the '22 Grand Wagoneer took over the top spot from the automaker's “Wildly Civilized” commercial.
Source: wardsauto.com
Jeep Retakes Lead in Most-Watched Auto Ad Ranking
The week of Aug. 16 saw Jeep’s “Wildly Civilized” ad leap from fifth to first place, backed by an estimated national spend of nearly $3 million.
United States Brie Larson Ace Metrix Creative Assessment Hurricane Henri Tropical Storm Henri Weather Channel
Source: wardsauto.com
Toyota Spending Pays Off With Most TV Auto Ad Impressions
Toyota’s National Sales Event TV ad ranks No.1 for the week of Aug. 2, bolstered by the highest estimated national TV spend.
Toyota National Sales Event Ace Metrix Creative Assessment Everybody Loves Raymond Half Men Ace Metrix Olympic Games
Source: wardsauto.com
Nissan Reigns Atop Most-Seen Auto Ad Ranking
The Nissan ad prescribing the sort of car people deserve was No.1 for the week of May 31, holding the top spot for a third straight week.
Source: wardsauto.com
Nissan's Most-Viewed Auto Ad Clicks With Audiences
ISpot says over the past 90 days, the Nissan spot was deemed 4.9% more watchable by survey respondents than the norm for automotive ads.
Brie Larson Ace Metrix Creative Assessment Ace Metrix Interruption Rate Attention Index ப்ரீ லார்சன்
Source: wardsauto.com
Nissan Back in First Place on Most-Seen Auto Ads Chart
In the No.1 ad for the week of May 17, actress Brie Larson says audiences deserve a car that thrills them, while harkening back to a time when driving was fun.
Source: wardsauto.com