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Pandemic has forced shoppers to become more planned – larger shops, less often and fewer treats for most anxious, research finds

Published on Top-up shopping now on hold New research from shopper insights specialist Shoppercentric has shown that the seemingly irreversible rise of the top-up shopper – a growing trend for more than 25 years – appears to have been halted, with a 60% increase in a ‘main shop only’ approach and a similar decrease in the number of us rarely or never doing a main shop.   According to its 2021 Stock Take Report, at the start of the pandemic, ‘main shop only’ missions increased f...
Jamie Rayner Take Report ஜேமி ரேநர்

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Pandemic halts rise of top-up shopper, research shows

Pandemic halts rise of top-up shopper, research shows Print 4th May 2021 The rise of the top-up shopper appears to have been halted by the Coronavirus pandemic, new data reveals. Research by consumer insights specialist Shoppercentric shows a 60% increase in a ‘main shop only’ approach and a similar decrease in the number of consumers rarely or never doing a main shop. The 2021 Stock Take Report, at the start of the pandemic, shows ‘main shop only’ missions increased from 27% to 57% of...
Jamie Rayner Take Report ஜேமி ரேநர்

Pandemic Has Forced Grocery Shoppers To Become More Planned

4th May 2021 New research from insights specialist Shoppercentric suggests that the seemingly irreversible rise of the top-up shopper – a growing trend for more than 25 years – appears to have been halted, with a 60% increase in a ‘main shop only’ approach and a similar decrease in the number of people rarely or never doing a main shop. According to its 2021 Stock Take Report, at the start of the pandemic, ‘main shop only’ missions increased from 27% to 57% of chosen shopping styles...
Jamie Rayner Take Report Managing Director ஜேமி ரேநர் நிர்வகித்தல் இயக்குனர்

Supermarket Loyalty Tested By Lockdown As Shoppers Switch Between Retailers Both Online And In-Store

7th April 2021 During the most recent lockdown, Aldi and Asda have led the way in attracting more new customers in-store and online than other leading supermarkets, according to new research from shopper insights specialist Shoppercentric. When asked which grocery retailer they had used for the first time ever during the latest lockdown, 7% said Aldi, 6% said Asda and 5% said Tesco. Only 4% of those surveyed said Lidl or Sainsbury’s, whilst just 2% said Morrisons. Whilst the figures for Tesco...
Jamie Rayner Shoppercentric Stocktake Managing Director Lockdown Newbie ஜேமி ரேநர் நிர்வகித்தல் இயக்குனர்

Supermarket loyalty tested by lockdown as shoppers switch between retailers both online and in-store – International Supermarket News

· Aldi and ASDA led the way in latest lockdown in attracting more new grocery shoppers in-store. · Amongst ‘most-often’ Aldi in-store shoppers in December 2020, 25% were new to the store. · Uptake of online grocery shopping has been fastest among the 65+ age group · Large-format bricks & mortar stores most affected by fallout from COVID-19 · 37% of online shoppers now source at least 75% of their groceries digitally (up from 31% in the first lockdown). The ongoing battle for available ...
Jamie Rayner Tesco Metro Tesco Express Managing Director Lockdown Newbie ஜேமி ரேநர்

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