Lockdown Newbie News Today

7th April 2021 During the most recent lockdown, Aldi and Asda have led the way in attracting more new customers in-store and online than other leading supermarkets, according to new research from shopper insights specialist Shoppercentric. When asked which grocery retailer they had used for the first time ever during the latest lockdown, 7% said Aldi, 6% said Asda and 5% said Tesco. Only 4% of those surveyed said Lidl or Sainsbury’s, whilst just 2% said Morrisons. Whilst the figures for Tesco...

· Aldi and ASDA led the way in latest lockdown in attracting more new grocery shoppers in-store. · Amongst ‘most-often’ Aldi in-store shoppers in December 2020, 25% were new to the store. · Uptake of online grocery shopping has been fastest among the 65+ age group · Large-format bricks & mortar stores most affected by fallout from COVID-19 · 37% of online shoppers now source at least 75% of their groceries digitally (up from 31% in the first lockdown). The ongoing battle for available ...