| 17 February 2021
Imagine Communications, which aims to enable broadcasters and content owners monetise TV, has entered into an agreement with Sky advertising sales arm Sky Media to transform the way that multiplatform media advertising is bought and sold.
In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application into a cloud-based, fully managed service for cross-platform campaign sales management, inventory optimisation and adaptive audience fulfilment.
Central to the project is Sky Media’s One Campaign, which allows advertisers to buy a single campaign that is delivered and measured holistically across multiple platforms, including linear and on demand, and receive one invoice. The capability was successfully developed in 2020 and is now live.
Channel 4 tops Campaign s media buyer survey of UK TV sales market
What Campaign s survey of the industry’s leading media agency buyers uncovered about the performance of the UK broadcasters’ sales houses over a Covid-ravaged 12 months
by Omar Oakes
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Ex-Sky exec Andrew Mortimer launches Aperto Partnership with Scott Moorhead
Mortimer and Moorhead will co-own and run the venture.
by Omar Oakes
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Movers and Shakers: MRM, Sky Media, GoFundMe, Wavemaker, Pizza Express
Welcome to Campaign s weekly round-up of the hires, departures and promotions across the industry.
by Staff
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Only in Oregon: Unique Places and Strange Sights
December 15, 2020
After spending the last year mostly at home, it could soon be the right time to look around outside of home a bit more.
From the Ghost Forest of Neskowin to the Oregon Vortex, our beautiful state is filled with unexpected and unique experiences that you can’t find anywhere else in the world. One trip simply isn’t enough time to explore every corner and interesting thing, which is why living here is often deemed preferable. As residents, we have year-round access to all of the marvels Oregon has to offer. According to a 2019 article from Travel Oregon, here’s a list that will tempt even the most stoic adventurer.