LG's fun new logo is proving its critics wrong
And now it has company.
Source: creativebloq.com
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LG's rebrand looks to "bring a smile" to the world of tech
The new identity by Wolff Olins is accompanied by a global campaign that reimagines the electronics brand’s ‘Life’s Good’ slogan
Source: creativereview.co.uk
Inside Wolff Olins' global brand refresh of LG Electronics
Animated characters designed to bring life to the brand with fun dance moves feature in LG’s new identity, alongside an expressive face logo and a sector-defying serif typeface.
Source: designweek.co.uk