Wolff Olin News Today

How do you create an identity for a brand that’s gone 48 years, having only a wordmark?

Phil Garnham, executive creative director at Monotype, discusses the beauty of cursive type, and how technology is being used to make it more contemporary

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. You've most pro...

Bite Back’s new identity and brand voice chews up and spits out junk food tropes to help it fight against an unfair food system.

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. We explore how Wolff Olins partnered with LG to...

We reveal 40 hot typefaces to keep an eye on in 2023, including serifs and sans serifs, variable fonts, display fonts, and more. And we get pro-indust...

Little Black Book, LG Electronics unveils 'Life’s Good' campaign globally, embarking on various 'brand reinvent initiatives in partnership with Wolff Olins

Animated characters designed to bring life to the brand with fun dance moves feature in LG’s new identity, alongside an expressive face logo and a sector-defying serif typeface.

All the latest moves and changes across the design industry

Three key motion principles designed by Wolff Olins look to reenergise the brand and guide customers through OVO’s services.