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CIMM Lays Out 2024 Priorities for Improved Media Research

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data

Bharad rameshKate sirkinLarry allenJon wattsCoalition for innovative media measurementInnovative media measurementComcast advertisingIndependent streaming allianceColleen fahey rushPublicis epsilon

CIMM Unveils Priorities for 2024 Following Substantial Member Growth

CIMM Unveils Priorities for 2024 Following Substantial Member Growth
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

Bharad rameshKate sirkinJon wattsLarry allenCoalition for innovative media measurementInnovative media measurementComcast advertisingIndependent streaming allianceColleen fahey rushPublicis epsilon

CIMM to explore TV data potential

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measu

Kate sirkinLarry allenJon wattsJoanna oconnellCoalition for innovative media measurementInnovative media measurementManaging directorJoannao connellData partnershipsAddressable enablement

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities

Samba TV s Comprehensive Linear TV & OTT Data Will Drive More Accurate and Holistic Insights, Reach and Measurement.

Kris magelKate sirkinHead of enterprise solutions at sambaWill drive more accurateHolistic insightsMeasurement abilityPublicis groupeEuronext parisEnterprise solutionsGlobal data partnershipsSina com hkHong kong

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
virtual-strategy.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from virtual-strategy.com Daily Mail and Mail on Sunday newspapers.

Kris magelKate sirkinHead of enterprise solutions at sambaPublicis groupeEuronext parisEnterprise solutionsGlobal data partnerships