Addressable Enablement News Today

New offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis. ...

Comcast Advertising, the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service. This new industry solution aims to provide measurement companies and platforms with a reliable identity signal that...

The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair

/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley,...

81% of those advertisers said the medium was important to these negotiations. ...

/PRNewswire/ -- Dynata, the worlds largest first-party data company for insights, activation and measurement, today announced a partnership to license and...

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measu

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measu

/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named Alysia Borsa,...

GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that continue to play when TV ...