Katya Witham News Today

4 trends shaping the post-pandemic private label landscape

Slash sugar, fat and calories and you’ll win with consumers: European bakery leaders weigh in European bakery businesses see the reduction of sugar, fat and calorie content as the leading drivers of growth next year. Pic: GettyImages/studartbur Sweet treats with a reduced sugar, fat and calorie content will be the top drivers of business growth going forward, aligned with the heightened consumer interest in their wellbeing, according to research by Tate & Lyle that...

By Helen Gilbert2020-12-15T15:29:00+00:00 Source: Getty Images Bakery businesses are rapidly changing their new product development (NPD) cycles in response to new consumer buying habits triggered by Covid-19, new research shows. The European Bakery Industry Report, commissioned by Tate & Lyle, surveyed 400 senior bakery professionals across Germany, France, Spain and the UK to capture the current challenges and opportunities seen across the bakery industry, alongside the long-term market tre...