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Has become this other rick perry, and theyre trying to get him back there somehow. >> i understand. >> so theres an overcompensation that went on here, i think. >> ive got to tell you. im in this business trying to figure out the tone of this program some nights, and sometimes i get a little giddy and have too much fun and other times i get too serious. it is a matter of tone. lets take a look at his ads. his ads have been dynamite. thats his strength. lets take a look at the ad thats set to run...

Corn? >> well, hes made good campaign ads before. and in fact, in texas, hes known for skipping out debates, but coming up with killer ads, usually negative ads, but that are very effective. and so as john mentioned, hell have lots of money. he can still, you know -- >> why cant he do that on stage? is he like a movie star that cant do live theater? >> he doesnt have the talent set to be that person. i dont know how many takes did that commercial take? >> i dont want know. >> 40? 45? 45? i mean,...