Page 37 - Klux News Today

  Any campaign is a complete team effort. This one, too, was a jointly executed idea between our brand team and creative partner, The Womb. We both mutually agreed to take this route.   Is there any reason why Sebamed specifically took a dig at HUL and not other FMCG majors?   We have also used Wipro’s Santoor as a comparison. We chose brands such as Lux, Santoor and Dove in particular since these are market-leaders in the beauty bar segment. We did not intend to single out or dispara...

Justice BP Colabawalla, in his oral order, modified an interim order restraining USV from running advertisements that HUL alleged disparaged its products.

The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar.

Sebamed gets relief in ad row with HUL January 20, 2021 The company had taken a dig at HUL’s soap brands German personal care company Sebamed on Tuesday got some relief in its ad row with HUL. Stating that its its claims are backed by robust scientific research, the company said it welcomed the decision rendered by the Bombay High Court that Sebamed is permitted to air its advertisement — titled “ Doodh Jaise Safed Soap Ka Sach” — for its cleansing bar, in its current form. In the ad,...

Share Via: As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on. On January 10, 2021, German skincare brand Sebamed made a splash with a series of ads that compared its soap with existing brands like Lux, Dove and Pears, to illustrate its claim to a better pH. There ensued a legal drama between Sebamed and Hindustan Unilever, parent of aforementioned soap brands. We’re yet to hear the last of this battle. In the mean...

By rubbing HUL the wrong way, has Sebamed been smart or stupid? Share Via: In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. Thats great PR. But is it worth the legal backlash? German skincare company Sebamed has seen more press coverage in the last four days than most brands tend to see in a few months, or even a quarter. All thanks to its campaign, courtesy creative agency The Womb. In the campaign, Sebamed names (targets) leading soap brands, from H...

The Lux Lab D102 tracks your hand movement so you can adjust the water pressure and temperature with a gesture.

Share Via: Ever since Sebamed’s campaign came out, this two-letter word has taken centre stage. Sebamed, a leading German skincare company, has managed to do something that many wouldn’t have expected. It has taken direct shots at Hindustan Unilever’s soap brands Lux, Dove and Pears, and another soap brand Santoor. It was a case of comparative advertising last seen over a decade ago. Through print and two digital ads conceptualised by The Womb, the doctor-prescribed soap brand il...

Share Via: In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle. What do you do if you have a mass market ready product languishing in a niche category? This was precisely the state of Sebamed for almost a decade of its presence in India. The over 50-year-old German skincare brand was introduced in India in 2007 as an OTC (over-the-counter) medication by Mumbai-based pharma compan...

A day after HUL was granted injunction against Sebamed’s advertisements by the Bombay High Court, the German personal care brand said it is pursuing its legal rights in the matter.“A suit was filed at