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Kochava debates impact of Google Privacy Sandbox on digital advertising

Kochava debates impact of Google Privacy Sandbox on digital advertising
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LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options

LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
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How McDonald s synced with Spotify s audience insights to boost app conversions | Analysis

Utilising Kochava's analysis, the campaign was victorious in driving conversions within the MyMacca’s app, particularly among Gen Z and families.

Kochava Announces New Strategic Services Division to Empower Brands Marketing Campaigns

Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry„¢ is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom incremental medialift analysis, user lifecycle tools, predictive churn, and customer lifetime value (LTV) models to increase retention.

Kochava Announces New Strategic Services Division to Empower Brands Marketing Campaigns - Press Release

Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns SANDPOINT, Idaho (Business Wire) Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry™ is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom incremental medialift analysis, user lifecycle tools, predictive churn, and customer lifetime value (LTV) models to increase retention. “The app and connected device marketplace is growing at exponential rates,” said Grant Simmons, Vice President of Kochava Foundry. “Our mission is to provide tailored services and custom research for brands to meet their unique business and marketing campaign goal

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