Page 83 - Launch Location News Today

Packaging Substrate / Materials: Paper Printing Process: Flexography, digital printing Milanga & Co. is a fast food restaurant specialized in “Sánguches de Milanesa” (milanesa sandwiches). It’s the first fast food chain in Argentina to address this national all-time classic. Regarding our work, we came up with the idea of recreating a train station, on-the-go sandwich feel (in collaboration with Pablo Chiappori’s interiorism studio). From a branding point of view, we aimed to create ...

Packaging Substrate / Materials: Plastic Bottle, Cardboard Box Printing Process: Offset Printing IF YOU FINALLY MET GOOD HEALTH, WHAT WOULD YOU SAY? We partnered with Vesca, a new age nutraceutical company, to build a range of products that broke through the clutter in todays overcrowded nutraceutical landscape. 2020 saw the rise of skin care over make up, and we were all rudely reminded about how taking health for granted should stop, now! Across product categories, we saw the ad...

Printing Process: Digital Printing Dosnetsk is a newly established brand in the field of energy drinks. It is also the name of one of the cities of Ukraine. Donetsk, along with Makioka and other surrounding satellite cities, form a metropolis. It was important for us to see the brand name well and realize at first glance that we are dealing with a product that is from Ukraine. (This was just important to us in branding). This was the reason why the flag of Ukraine was used and the writ...

Printing Process: Flexography Indonesia is the 4th coffee exporter in the world. One of the countries that has the most coffee variants, one of which is the most popular is Gayo coffee, Sumatra. Gayo coffee is one of the best coffee varieties that has received recognition from foreign observers, especially from members of the Specialty Coffee Association of Europe (SCAE). They call it the worlds best coffee, from aroma to great taste. This is one of ESCO coffees visions to elevate Indone...

Product Launch Location: Mexico Packaging Contents: Ice Cream The launch of Copo is part of an initiative of Pedro Zaragoza A.C. Foundation, based in Chihuahua, Mexico, to help more low-income children to have breakfast daily. We approached the project in an integral way, in collaboration with the stop motion production house Graco Films. Three characters were created to tell Mijo’s story , a little blue monster who goes without food and over time becomes weak and can easily bec...

Printing Process: Flexography 4vita is a family business with privately-owned herbal crops on the island of Crete in Greece. The fields of 4vita is a living laboratory where grows Cretan herbs while many of them are grown organically. A visit to the herb crops of 4vita is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, ...

Packaging Contents: Functional Soda Printing Process: Sleeve Label The brief was simple. Can we create a brand and package design for a new-to-market functional soda that feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels? Every element we designed needed to align with that objective. When it came to the naming exercise, the team wanted something that was both descriptive and felt familiar. In an off the cuff ideation session, the mon...

Agency: Estudio300sesentaCreative Director: Pascual Gutiérrez CaleroLocation: SpainProject Type: ProducedClient: Hondón de las NievesProduct Launch Location: SpainPackaging Contents: WinePackaging Substrate / Materials: Glass bottlePrinting Process: Digital Brief: The La Cueva de Baco project is a commitment to return to the origins, to return to the production of Phoenician wines using...

Design: 3UP MarketingLocation: BrazilProject Type: ProducedClient: Duo CenterProduct Launch Location: GlobalPackaging Contents: Beer, IPA Beer, PALE ALE Beer, PILSEN Beer, WEISS BeerPackaging Substrate / Materials: Glass Bottle, MDF PackagingPrinting Process: Digital Printing With the idea in mind to bring 100% of the DNA Duo Center, we arrived at the idea of ​​using the facade design, t...

Packaging Substrate / Materials: Plastic, Cardboard Bristol-based branding and interiors agency Phoenix Wharf, part of Istoria Group, has created a new brand identity, product architecture and packaging designs for the SuperSafe™ product range, which offers customers a personal and professional range of next-level safety and cleanliness products. SuperSafe™ is owned by The Vital Group, with whom Istoria Group has worked since 2018 on sister brand Vital Baby. Phoenix Wharf designed ...