Lemon Dou News Today

The company has started pilot testing the Japanese-style ready-to-drink beverage in a few states in India.

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Coca-Cola, a popular brand of soft drinks, has entered the liquor segment in India by introducing its first liquor brand, Lemon Dou. Lemon Dou is a co

"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "Were very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Coca-Cola India: "Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "Were very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."

Made from crushed whole lemons infused in alcohol and mixed with bubbles, Lemon-Dou ‘is a refreshing, full-bodied chu-hi alcoholic lemon drink’, the company claims.

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Coca-Cola Europacific Partners (CCEP) and Aboitiz Equity Ventures (AEV) will jointly acquire Coca-Cola Beverages Philippines, the companies announced this morning.

It’s a Jack and Coke with no bartender required.