Page 2 - Linear Tv News Today

From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes.

Best Media Info: Free to watch for consumers on JioCinema, the series is expected to become an advertising hotspot for brands considering it is slotted for a relatively vacant slot on the cricketing calendar| Partner Content News

The pace of growth has slowed partly because of a funding winter in startups and also due to macroeconomic factors like high inflation rates, exchange rates, the cost of crude oil globally, and the Russia Ukraine war.

As US networks and advertisers tweak approaches to TV advertising in preparation for the realities of cross-platform viewing and shifting audience behaviours, d...

Audiences are more moved by addressable TV than any other type of ad, according to new research from System1 and Finecast, GroupM Nexus’s addressable TV solution. In an era of content saturation, those that ignore addressable TV advertising might be missing a trick to achieving more meaningful business results.

Audiences are more moved by addressable TV than any other type of ad, according to new research from System1 and Finecast, GroupM Nexus’s addressable TV solution. In an era of content saturation, those that ignore addressable TV advertising might be missing a trick to achieving more meaningful business results.

The live-action / animated hybrid preschool series from DreamWorks Animation debuts May 1 on Nick Jr.

Best Media Info: As per the report, contrary to popular belief, women, small town folks, and older age groups are just as influenced by digital as men, large town folkss, and younger age groups in their viewing choice| Television News

Ad:Tech day two saw a panel comprising Sudipto Das, vice president, advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoding the advertising strategies for CTV (connected TV) and linear audiences.

According to the report, consumers accessing walled gardens are 33% more likely to engage with ads on premium OTT and CTV platforms than open platforms like YouTube.