Page 4 - Linear Tv News Today

More than two-thirds (69%) of UK consumers believe it is acceptable to watch ads on their TVs in return for free content, but with a number of key caveats, says...

Netflix CEO Reed Hastings is confident the company will be in a good place in the immediate future due to the "death" of linear TV< but is he right?

Disney Star has registered a FIR (First Information Report) against piracy groups Tamil Rockers, Tamil MV, Tamil Blasters and Pikashow on Wednesday at the Bengaluru cyber cell.

Plan, make and monetize sophisticated content on all screens from a single cloud platform...

FreeWheel, a division of Comcast – the major connected TV (CTV) intermediary that connects buyers and sellers – has launched an audience-based TV buying technology that it claims will unify planning across linear and CTV mediums, reducing duplication.

A global shift in viewing habits from linear TV to streaming is continuing at pace in the latest study to demonstrate the profound change in our viewing habits.

In a bid to meet industry calls for a more transparent TV ad system, connected TV measurement platform Innovid has acquired TVSquared.

Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report released by Integral Ad Science.

Mumbai: After the edtech and fintech, it’s time for India to now witness the rise of media-tech, said M&E consultant and industry veteran Anuj Gandhi while decoding the post-pandemic future of the industry at the 18th edition of the Video & Broadband Summit 2022 (VBS) organised by Indiantelevision.com on Wednesday. The day-long virtual summit was co-powered by broadpeak, with

Having spent the past three years or so embarking on a corporate restructuring that including the acquisition of Xstream, streaming, linear TV, and video advert...