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March 1, 2023
Best Media Info: To buy a 10-second ad, an advertiser will have to shell out Rs 1-1.25 lakh for CTV and along with it, HD+SD TV ad spots will be bundled as value addition| Television News
February 3, 2023
A study from Samsung Ads has revealed that not only are on-demand services increasingly attracting viewers, their monetisation potential is also increasing as a...
January 16, 2023
After upping the ante considerably on its content offering over the previous twelve months, free ad-supported linear TV and video on-demand platform Samsung TV ...
December 23, 2022
In a significant extension of its global ecosystem into the American media and entertainment market, extending its content development value chain into live vid...
December 8, 2022
Co-viewing strategies need to be created: Rajiv Rajagopal
December 8, 2022
Best Media Info: Speaking at a summit titled ‘Addressable TV and Beyond’ held by GroupM Finecast, Chhabra, SVP, Mindshare Fulcrum, said that linear TV continues to be dominant in the middle and bottom of the pyram| Advertising News
October 18, 2022
Even before the Liz Truss government’s disastrous mini budget, times were tough in the UK from the ongoing cost of living crisis and this has fed into the UK’s ...
September 26, 2022
Best Media Info: Experts say that people cannot be stopped from migrating to OTT and CTV, and the only way out is to reduce the cable bill which is the entry barrier| Television News
September 1, 2022
Parents who stream kids and family-focused programming are unique, young, diverse, more engaged than the average streamer and are shifting away from traditional...
August 15, 2022
In a strategic focus that it says will see it poised for a new era of growth, millennial-focused global channel operator and content producer Insight TV has unv...