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L'Oreal Invests in Social Selling Platform as Part of E-Com Strategy

As part of its acceleration strategy in e-commerce, L’Oreal announced a minority investment in US-American social selling platform Replika Software, Inc., made through its corporate venture capital fund BOLD Business Opportunities for L’Oreal Development. As a turnkey social selling platform, Replika Software enables brands to activate at scale their network of social sellers to sell online, inspire on social media and connect with consumers anytime, anywhere. Founded in 2016 by Karee...
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