Perfection Thwarting Progress: Response to IAB Tech Lab s Missive on Google s Privacy Sandbox adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
Why Google s post-cookie test results could be skewed by ad tech IDs adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
After years of the can being kicked down the road, Google will disable third-party cookies for 1% of its users as part of a test next year. How are marketers preparing for the move?