Promoted from Braze
The session explored the rise of direct to consumer brands and the subscription economy
2020 saw huge growth for the subscription economy. In light of this stellar growth Braze, a leading customer engagement platform, hosted a panel session as part of The Drum’s Digital Transformation Festival to debate the rise of direct to consumer brands and the subscription economy. The session embraced issues as varied as dealing with subscriber churn, the vital importance of financial and data transparency, and the need to deliver an almost obsessive level of customer focus combined with both short and long-term brand building.
Promoted from Shutterstock By Jenni Baker-01 April 2021 21:54pm The power of purpose panel discussion is available on demand via The Drum s Digital Transformation Festival website
Brands are increasingly expected to drive marketing messages forward with purpose at their heart - but how can they achieve this authentically to drive an emotional connection with audiences?
According to Harvard Business Research, 64% of consumers say that when they connect with a brand, it’s generally because of a shared value. Now, because of that, it’s not surprising that 70% of CMOs see that having purpose in their marketing messages is a key priority.
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Out with the old, in with the new. January offers marketers a clean slate as we all look to move past the unexpected disruption of 2020 and make fresh plans for the year ahead.