M Six News Today

The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus

The global media agency has donned a new identity - mSix & Partners that will be applied to all of its 49 offices across 41 countries

Mumbai: m/Six, GroupM’s youngest outcome-based agency has announced the appointment of Sahil Sachdeva as the national digital head on Monday. He will be based out of Gurgaon and will report to m/Six India head and senior VP Saket Sinha. In this role, Sachdeva will be responsible for managing the agency’s national digital services and helping existing and new clients transform

Mumbai: m/SIX, GroupM’s youngest outcome-based agency has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office. The mandate includes paid search, display, video, OTT, programmatic & e-commerce duties and the agency will drive a through-the funnel digital strategy, ensuring an effective and efficient digital brand

PROTON drives off with Wavemaker Malaysia as media agency Details 05 April 2021 PROTON has appointed Wavemaker Malaysia to manage media planning and buying duties for two years following a pitch held in January this year. M/SIX Malaysia has been the incumbent on the account since 2014 and the team decided to pitch as GroupM to ensure the business still stays within the network. Wavemaker was selected to handle the business due to its extensive experien...

By John McCarthy-16 February 2021 12:00pm So You Want My Job? Colm Murphy explains how to be a chief strategy officer Welcome to So You Want My Job? where, each week, we ask the people working in some of the industry’s coolest jobs about how they got where they are. And, along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully, our interviewees can help inspire you to pursue (or create) a job that’s just as exciting. This week we spea...