Mad Engine News Today

Nearly 100 product collaborations will be made between the upcoming two-part Wicked film adaptation and retailers.

Ahead of the Wicked: Part One's November 27 premiere, Universal announced a ton of brand tie-ins

Warner Bros. Discovery and the International Olympic Committee will put beloved classic cartoon characters center stage on Olympics-themed products, rolling out now through 2026.

For 40 years, Transformers has cultivated a legacy across generations through innovative products, captivating entertainment, licensed partnerships and engaging publishing projects. Hasbro has announced its plans to celebrate the 40th anniversary of the beloved Transformers franchise. Transformers m

True Religion's world is expanding.

Early Exhibitors for Licensing Expo 2024 Announced Include Nintendo, ...

WWE NXT North American Champion Dragon Lee is part of Masked Republic's new announced merchandise line, and a new report has details on how that's possible.

WWE NXT North American Champion Dragon Lee is part of Masked Republic’s newly announced merchandise lineup.

Skullcandy CEO Brian Garofalow talks about the executive revamp and product segmentation work that’s been going on since his January arrival.

LRG Launches First Ever Sustainable Capsule on Earth Day 2023. In addition to the new collection, LRG continues to implement the Take Back Program.