I want to stress importance of not taking a break from marketing yourself, your organization during summer, instead ramp it up. Summer is great time to focus on business development, branding efforts since many competitors may not be. People still have to work.
You should start using LinkedIn newsletters! Most aren’t using them yet or aren’t sure what to include in them, which gives you a huge opportunity to stand out. If you don’t have strong email list, haven’t started email newsletter, this is great to try email marketing.
Email marketing should be core part of law firm marketing strategy despite size. It is the most effective channel because people use email frequently. Many law firms don’t email updates, newsletters but rely on social media to distribute content. This is big mistake.