I want to stress importance of not taking a break from marketing yourself, your organization during summer, instead ramp it up. Summer is great time to focus on business development, branding efforts since many competitors may not be. People still have to work.
One of the most effective marketing strategies for lawyers is regularly writing client alerts, blog posts. Publishing content establishes you as a thought leader, keeps you top of mind with clients, referrals, prospects, media; bolsters your SEO results too.
You should start using LinkedIn newsletters! Most aren’t using them yet or aren’t sure what to include in them, which gives you a huge opportunity to stand out. If you don’t have strong email list, haven’t started email newsletter, this is great to try email marketing.
Create content consistently. Not constantly. Content marketing is essential to promote your brand and business and to bring in leads today. This because content gives you an excuse to email someone, host a webinar or create a social media post.