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/PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that they have elected their 2022 board members....

IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that it has elected its 2022 board members. Board members are vote

RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping the MarTech Landscape in a Cookieless Future Share Article By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market RTB House is a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide "Our collaboration with RTB House enab...

Oracle Moat Analytics is now directly integrated within Taboola Ads, Taboola’s media buying platform, which is currently used to manage advertising budgets of over $1b annually by 13,000 brands and media agencies. These advertisers now have instant access, in the platform they are already using, to Oracle Moat Analytics measurement of every aspect of video campaign performance, including impressions, viewability, completion rate and more. With it, Taboola advertisers can benefit from verifica...

  Beta measurements taken in January and February 2021 verify Bidstack as a reliable in-game advertising channel for brands to engage global gaming audiences   Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising platform, is pleased to announce the first results of its collaboration with Moat by Oracle ("Moat"), sharing verified general invalid traffic ("GIVT") figures from a campaign featured in Football Manager 21 in the United Kingdom, and run by Dents...

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Share: Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never actually seen in households. The scam, dubbed “StreamScam,” spoofed m...

Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen Scammers are plotting as more people stream content while they stay home during the pandemic The IAB Tech Lab has introduced a new spec to curb fraud in CTV. Source: Unsplash, Getty Images December 17, 2020 People are streaming way more television as they stay home during the pandemic. Fraudsters have taken advantage of that. Dont miss The Business of Marketing, a new series featuring leading c-suite executives sharing insight...

Yes, Oracle the database giant. 2020 keeps on being 2020 Share Copy Oracle on Thursday said it has uncovered the largest fraud campaign yet targeting businesses booking advertising in video streams showing on so-called "smart" televisions. The campaign, dubbed StreamScam by Oracle, supposedly exploited Server-Side Ad Insertion (SSAI) technology, used to inject ads into video streams, by generating records that ads had been displayed (ad impressions) without actually presenting any ads t...

Oracle Exposes Largest CTV Ad Fraud Operation Ever StreamScam Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices News provided by Share this article   AUSTIN, Texas, Dec. 17, 2020 /PRNewswire/ -- Oracle today announced the discovery of "StreamScam," the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers into paying for ads tha...