Page 84 - Mark Read News Today

WPP has taken out the Holding Company of the Year award at the Cannes Lions International Festival of Creativity.

The 2021 class of creative directors is carving out a new way of leading. The industry should take inspiration from them as it plots its return to work.

The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency leaders.

After a few weeks of Gaming coverage, we're now getting ready for the Creative Transformation Festival and then Mobile deep-dive ahead.

Sir Martin Sorrell says advertising market is best in 45 years: Boost for economy as guru hails ridiculous sales surge for media giants including ITV Sir Martin is nicknamed the Sage of Soho because his economic forecasts are widely followed across the world  The marketing guru predicted the ridiculous growth in advertising spending by companies – seen as a key bellwether for the wider economy – may well continue Industry experts said spending on adverts promoting cars, films and alcohol i...

From remote regions to the well-known cities of Split and Dubrovnik, here are six road trip routes that will inspire you to take a drive in Croatia.

We have entered a new era of creativity for everyone, MediaCom's Stef Calcraft argues

Matrix Group acquires SoulProvidersThe Matrix Communications Group (MCG) has acquired creative agency SoulProviders Collective (SPC). SAs Six Dogs Distillery expands footprint to EuropeSix Dogs Distillery, located near Worcester in the Western Cape, is eyeing growth in Europe and will be setting up an office in the Netherlands to help accomplish this goal. Volkswagen produces first-ever TV and digital ads in isiZuluVolkswagen has produced its first-ever television and digital advertisements i...

20 May 2021 WPP plc (WPP) today announces that Jens Monsees has decided to step down as Chief Executive Officer of WPP AUNZ Limited (WPP AUNZ) as it transitions from a public company to a fully integrated business within WPP. His decision follows the completion, on Tuesday 18 May 2021, of a Scheme of Arrangement that made WPP the sole shareholder of WPP AUNZ, which was subsequently delisted from the Australian Securities Exchange (ASX). Jens was appointed...

Keith Cartwright's new agency was behind P&G's "The Choice" ad that urged people to fight racial injustice.