Page 85 - Mark Read News Today

Radio Ad Vets Launch Digital Audio Boutique, Price Brothers Price Brothers to offer creative content for digital audio technologies News provided by Share this article Share this article PHILADELPHIA, May 19, 2021 /PRNewswire/ -- "Craft or crap, thats our creative challenge. Technology enables both," Marc Pritchard, Chief Brand Officer at P&G, said.  In an effort to see that "craft" wins, radio ad veterans and founders of Oink Ink, Jim and Dan Price, have launched Price Brothers, a digital...

Is the collection and reporting of mental health data really the key to solving poor mental health at work? Poor mental health at work is a growing crisis in the ad industry and across the world. But could collecting and reporting data on worker’s mental health be the key to holding employers accountable and inciting change? The Drum speaks to industry leaders to find out more. Last week, Josh Krichefski, the global chief operating officer and EMEA chief executive officer of MediaCom, called ...

WPP launches global data company Choreograph Brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies Delhi, April 28, 2021 WPP has announced the launch of Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-chang...

Don’t leave it to media shops to do creative Why have ad agencies let media agencies increasingly take on the creative role? by Omar Oakes Free email bulletins

13 May 2021 Eleven leaders across WPP have been recognised in the 2021 EMpower Ethnic Minority Role Model Lists for their role in promoting inclusion and diversity in the workplace and empowering talent from underrepresented ethnic groups. Created by diversity and inclusion membership organisation INvolve and supported by Yahoo Finance UK, the lists celebrate role models from underrepresented ethnic groups who are leading by example, rising ethnic minority talent, and advocates who are champion...

linkedin The day Apple launched iOS 14.5, 26 April, was the beginning of the end for automatic access for app owners to IDFA (ID for advertisers), which is used to track users across apps on the operating system and measure the performance of ads. Since Apple announced plans last June to require apps to request the permission of users to track their behaviour, the question of how many would opt in has lingered. The first numbers are now in, and the answer is stark. In US ...

Tree experts stumped by case of elephant trunk cbc.ca 1 day ago Joseph Tunney © Ontario Parks Experts say very little is known about what causes this rare rippling effect in some beech trees, like this one discovered in Murphys Point Provincial Park near Perth, Ont. While out in the woods at Murphys Point Provincial Park near Perth, Ont., in late April, chief park naturalist Mark Read stumbled across a tree unlike any hed seen in his seven years on the job. "I thought it l...

iPhone users overwhelmingly reject app tracking – but ad industry needn’t despair The long-term consequences of Apple’s privacy shift will be complex, experts say. by Simon Gwynn Sign in to continue Free email bulletins

May 10 Ad tech powerhouse The Trade Desk announces first quarter 2021 results.  The company is expected to walk a bit of a tightrope, mollifying industry partners worried about The Trade Desk’s growing power and influence in advertising, all while still pitching itself as the underdog alternative to internet advertising giants like Facebook and Google. Expect to hear more news about its various partnerships and watch for continued signs of strength as consumers go outside and the advertisin...

Hires, Wins & Business 17 Add to collection Diageo global media director, marketing, Isabel Massey and Clear Channel France Présidente Boutaïna Araki have joined the line-up of speakers Diageo global media director, marketing, Isabel Massey and Clear Channel France Présidente Boutaïna Araki have joined the line-up of speakers for the World Out of Home Organisations European Forum, hosted from London on May 18th.

 Isabel will join diversity panel Doing Diversity in Out of Home (DDOOH) ...