Page 2 - Marketing Controller News Today

18th May 2021 Sharp’s Brewery has launched a new Doom Bar ‘fridge pack’ across the UK off-trade to tap into growing demand for convenient multipack formats. The ‘fridge packs’, which include 10x440ml cans of Doom Bar, are rolling out in stores across the UK this month. The cans are encased in a recyclable cardboard sleeve and include a carry handle and quick tear-open fold. The format is said to cater to the growing demand for products that help shoppers save time and e...

18th May 2021 Pladis is expanding its £75m Jacob’s Mini Cheddars brand with the launch of £1 price-marked packs (PMPs) for three of its flavours. The company stated that the new 105g price-marked formats aim to help independent retailers drive sales among cash-conscious shoppers seeking sharing snacks. Flavours Red Leicester, Nacho Cheese & Jalapeno and the newly-launched Ploughman’s Cheshire Cheese variant – which were all introduced as part of limited-edition flavour camp...

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A Cornish brewery has announced its crisp new offering in a attempt to tap into a new market. Rock-based Sharp’s Brewery has rolled out a new cider brand in UK pubs and bars, in partnership with Aspall Cyder House, to tap into the growing premium cider category. Sharp’s has an established history of developing quality cider brands and for its latest launch has journeyed up-river from its Cornish estuary home to collaborate with Aspall Cyder House in Suffolk on a brand-new liquid. Th...

The company Our client is a highly successful division of a major FMCG food and drinks company operating across a number of diverse categories. The business has some really exciting future growth plans for their well-known FMCG brands, supported by increased marketing investment. The role As part of their continued strategic drive for future growth, our client wishes to appoint a dynamic Brand Manager. Reporting in to the Marketing Controller, you will be the brand owner and voice of key brands...

9th April 2021 Premier Foods is launching its stock brand Oxo into the growing rubs and marinades sector, with the introduction of a new four-strong range. Due in stores from 15 April, the range includes two marinades – Garlic & Herb and Smoky BBQ – and two rubs – Smokehouse and Spicy Mexican. The company stated that its move into rubs and marinades aims to drive additional growth in this area by bringing the brand’s large shopper base to a developing part of the category. It also sees ...

9th April 2021 Pladis is celebrating flavours from across Britain with a new trio of limited-edition variants for its £73m Jacob’s Mini Cheddars brand. The flavours – Ploughman’s Cheshire Cheese, Strathdon Blue Cheese, and Dragon’s Breath Chilli Cheddar – spotlight different regional cheeses from England, Scotland and Wales. The launch follows a recent £4.5m marketing investment, which includes the brand’s first stint on TV in four years with its new ‘We...

15th March 2021 Fine food distributor RH Amar is adding a number of new positions to its sales and marketing teams to support a three-year growth strategy. The company is creating four new roles across the business and extending the remits of Channel Controller Karen Jones and Brand Controller Sam Higgins to support business development and to attract new brand partners that share the company’s “passion, ethical approach, and growth aspiration”. The first new role to be filled is that of ...

8th March 2021 Rekorderlig is rolling out a new Pink Lemon cider in the UK to tap into the growing demand for new flavour variations in the category. The new variant is described as having a light, crisp citrus flavour with a hint of raspberry, reminiscent of pink lemonade. Citrus ciders performed particularly well in the off-trade during 2020 and have already taken 6% of the premium fruit cider volume share, contributing to 22% of value growth in the category. Rekorderlig Pink Lemon Cider will...

2nd March 2021 KP Snacks has announced a £2.3m investment in its flagship ‘Better for You’ brand, Popchips, with the launch of a new campaign. The campaign sees Popchips make its first-ever TV appearance, aiming to drive greater awareness for the brand which recently moved to No.2 ‘better for you’ brand in the Crisps, Snacks and Nuts (CSN) category. The new creative is set in a workplace featuring three friends and their rather intimidating boss, Janet. The campaign sees ...