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Ebiquity devises attention metric for meaningful comparisons between TV and social

Advertisers can no longer reach mass audiences at scale by running TV ad campaigns alone Independent marketing and media consultancy Ebiquity has created a new pan-media metric, which it claims can better quantify the increasingly fickle advertising attention span of TV viewers and social media members. Contained within a new research report, The Challenge of Attention, the composite metric allows direct comparisons of attention on TV and digital media by calculating the respective attentive se...
Yan Liu Mike Follett Offering The Lumen Research Martin Vinter Lumen Research Attention Span

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