Page 10 - Media Optimisation News Today

In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

The last few years have thrown a triumvirate of issues at marketers seeking to reach new consumers and grow brand equity.

In first part of this article series, we explored the various forms of AI bias, ways to understand and identify them. This second part will cover various tangible measures that can be undertaken to control, mitigate or remove these biases.

As marketers, we’re in the business of asking people to change. But as the best minds in our industry will concede, changing ingrained human behaviour is incredibly challenging.

The last few years have thrown a triumvirate of issues at marketers seeking to reach new consumers and grow brand equity.

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

It’s clear going green is seen as good business. Walk down the aisles of a supermarket, and you’ll soon see what I mean.

If the mark of a civilised society is language, then many brands are still struggling through the dark ages.