Salocin sets up standalone media agency
Nick Dixon’s Salocin Group has created a new standalone media agency from Edit’s media team.
Source: printweek.com
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Posts by Kshira Saagar - Blogs - CMO Australia
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
Artificial Intelligence Chief Marketing Officers Marketing News Ata Driven Marketing Customer Insights Social Media Strategies
Source: cmo.com.au
AI Ethics Part 1: Understanding and Identifying bias in our algorithms
AI (Artificial Intelligence) driven algorithms are becoming an essential part of modern businesses. As we start to rely more on AI to make critical decisions in our organisations, it becomes essential to ensure they are ethically made and are free from unjust biases.
Kshira Saagar Your Organisation Data Latitude Financial Services Consumer Commission Latitude Financial Chief Data Officer
Source: cmo.com.au
The power of news: How an integrated campaign drove awareness and consideration for MYOB at tax time
For the business management platform, taking a new approach with an integrated news advertising and content partnership that targets SMEs is alread...
Source: cmo.com.au
Posts by Murray Howe - Blogs - CMO Australia
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
Source: cmo.com.au
How the pandemic revealed the antidote to marketing's image problem - Marketing leadership
What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.
Source: cmo.com.au
Posts by Lizzy Foo Kune - Blogs - CMO Australia
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
Source: cmo.com.au
Still pursuing a 360-degree view of the customer?
On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.
Source: cmo.com.au
- CMO Australia
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
Chief Marketing Officers Marketing News Ata Driven Marketing Customer Insights Social Media Strategies Digital Marketing
Source: cmo.com.au
Agility in 2022
Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.
Source: cmo.com.au