Page 11 - Media Optimisation News Today

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

In the 21st century we’re addicted to being busy. “I’m in back-to-back meetings all day” we say, like it’s a badge of honour. We’ve been conditioned to believe that if we’re not always working at 100 per cent or 110 per cent capacity all the time, then we’re being lazy and not working to our full potential.

In our fragmented and evolving TV landscape, not all viewing experiences are made equal. Analysis from Neuro-Insight reveals how context data has defined the different experiences for viewers of the Tokyo Olympics through linear TV and BVOD.

Trust takes effort, and it requires evidence that can be difficult to provide when you are working remotely. When personal interactions reduce, become less personal or don’t give the same amount of information, trust is at risk.

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

I’ve built my career by harnessing three native skills: Problem solving, direct communication and the ability to get people to trust me. They are universal skills that apply to any industry, category and company. I’ve used these three skills, coupled with a 22-year career, to become a ‘fixer’ CMO.

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

The internet has transformed the world over the last two decades, but it has also introduced new challenges, and there's a need for new rules for t...

Latest news, features, and slideshows on CMO Readiness 2022 from CMO

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.