/PRNewswire/ MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced it has redesigned key elements of.
MediaMath and PubMatic join forces to expand media buying ecosystem in Asia Details 18 February 2021
MediaMath has tied up with PubMatic to make the latter s ad supply in Asia available to MediaMath buyers. This is done through MediaMath s omnichannel media buying platform SOURCE, which will see PubMatic bringing added display, mobile, and connected TV inventory from a roster of publishers across Southeast Asia including LINE, KLY, Detik.com, Kompas Gramedia, ABS-CBN, and Sanook.
Launched in 2019, SOURCE is MediaMath s digital media ecosystem that aims to be transparent with advertisers and help them optimise their media-buying strategies. According to PubMatic, publishers have been asking for increased transparency, and brands and media buyers want better insights into the inventory they are acquiring.
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution available now in Latin America using MediaMath's demand-side platform.