Michael Patent News Today

The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?

CMOs want new agency model where creativity is not siloed

Should all brands rush to enter the metaverse?. From PR Week

Digital is the new “POP”, as digital services take preference in commerce, finances, and most other aspects of daily life. The Internet & Mobile Marketing Association of the Philippines (IMMAP) is set to discuss the new digital normal in this year’s DigiCon POP, which will be held virtual

Dick van Motman joins advisory board of pop culture marketing firm Culture Group Details 01 March 2021 Singapore-based pop culture marketing agency Culture Group has appointed former dentsu global CEO of content and creative Dick van Motman (pictured right) as chairman of its advisory board. In his role, van Motman will advise on market entry and development, mergers and acquisitions and executive mentorship. He has over 30 years of experience in bui...

By Shawn Lim-09 February 2021 01:00am Share the company’s financial forecasts so that nobody has to worry about losing their jobs. People in Asia Pacific are more vocal about the importance of personal health amid Covid-19. The Drum looks at how businesses are tackling this subject with their employees and consumers. As people continue to work from home (WFH) because of Covid-19, companies are helping their employees and consumers cope with their mental health by investing in ...

Details 04 February 2021 Wattpad Brand Partnerships, the advertising and partnerships arm of storytelling platform Wattpad, has brought on board pop culture marketing agency Culture Group to manage its content partnerships. Culture Group will offer content-based opportunities for brands to connect with Wattpad’s Gen Z audience. These include content-driven marketing programmes in a variety of formats, including audio and video content associated with Wattp...

Technology has bred a world of instant gratification - one in which, any product consumers want is immediately available, explains Michael Patent, the founder and president of Culture Group.