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14 Expert Insights On B2B Campaigns Becoming More Like B2C

Adopting certain aspects of B2C-style consumer campaigns may serve B2B marketers well in their efforts to connect with business customers or they may not.

Christine olivasIvonna youngJodi amendolaDavid moncurChris millerSarah tourvilleKathleen lucenteMichael kuzminovChrista chavezKenny tripuraMike maynardGeoff crainLavender agencyAmendola communicationsForbes agency councilCo conspirators

Even Big Tech CEOs can t afford to ignore the costs of bad PR

Big tech CEOs may think they're invincible, but sending rockets into space won't spare you the costs of bad PR, writes Mike Maynard.

Mike maynardAdam neumannTim cookTravis kalanickElon muskArtist formerly knownElizabeth holmes

Shelter of Hope pauses services

ASHLAND The board of directors for a local non-profit announced its administrative offices are “temporarily closed” due to “unforeseen circumstances” on Wednesday.

Mike maynardJeremy holbrookSalvation armyHillcrest bruce missionUnited wayExecutive directorElliott countiesBoyd county commissionerDaily independentJob market

20 Expert Tips To Help New Agency Professionals Thrive

For rookie agency pros in the world of marketing, advertising and public relations, the saying “you don’t know what you don’t know” holds true.

Mashonaland eastNancy marshallRobert finlaysonChristine slocumbDaniyal zafarBahram moshrefnooryFadi agourChristine faulhaberMario schulzkeJason muddDavid kleyCarol levineKrishan aroraMike maynardDave wendlandKathleen lucente

Christmas shop does double duty

ASHLAND Even though it has a short season, Hillcrest-Bruce Mission’s Christmas Store is drawing crowds and generating funds for a “bonus” charity.

Mike maynardSalvation armyHillcrest bruce mission christmasHillcrest bruce missionChristmas storeExecutive director mike maynardBoyd countyThe economyOb marketOn criminal law

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