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Why TikTok s Self-Attribution Model May Be The Next New Thing, Or Not

Why TikTok s Self-Attribution Model May Be The Next New Thing, Or Not
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Gamasutra: Ben Weber s Blog - A Technical Introduction to Programmatic User Acquisition

How Apple s iOS 14 5 Release Could Impact Advertisers

How Apple s iOS 14.5 Release Could Impact Advertisers Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze. Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing anything. The more app installs you get, the more sales you log. This process is seamless because you’re able to track user activity across apps and optimize your ad spend as you see what works and what doesn’t. But, with this week s release of IOS14.5, the data you collect from Apple mobile devices will change. Here’s how.

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