Page 2 - Mobile Video News Today

Navigating todays streaming apps and subscriptions can seem unnecessarily complicated, particularly as paid subscription and free service apps from major content companies often sit side by side, even appearing to compete with each other. Is this a necessary condition, what factors are driving it, and how is it likely to change? Warner Bros. Discoverys Daniel Trotta, Conde Nasts Jennifer Jones, and ESHAPs Evan Shapiro discuss in this clip from their panel at Streaming Media Connect 2023.

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesnt have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesnt have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesnt have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

Adrian Pennington reports from IBC about Warner Bros. Discoverys new ad-lite VOD approach, with its launch of an ad-lite version of Discovery+ in Germany and its new TNT Sports venture. He also reports on the recent YouTube Primetime European launch.

Demands for interactive streaming - streaming with ultra-low latency to enable smooth interaction - is at an all-time high. This is because with communication across industries we aim to engage audiences, often worldwide and at any given time. While traditional use cases like live auctions, games and bets hold a stronger position than ever, various new scenarios made it to the forefront position when it comes to bidirectional streaming: Townhall meetings with vivid discussions, polls, microbetti...

What are the key factors that drive and impede new and emerging codec deployment on premium OTT streaming platforms like Netflix, Disney, and Apple TV+? Streaming Learning Centers Jan Ozer provides a much-needed codec deployment reality check in this clip from his presentation at Streaming Media East 2023.

Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) t...

Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) t...

Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) t...