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DTC in India: Of woke consumers and eager brands

The future looks bright for the direct-to-consumer or DTC model in India as savvy consumers flock online to have their need gaps addressed by enthusiastic brands. In this Spotlight India series, WARC India Editor Biprorshee Das looks at how DTC brands are changing the way shopping is taking place across the subcontinent.
Shibani Mitra Vanda Ferrao Kunal Sinha Narayan Devanathan Tarun Raman Freshtohome Ferrao
Source: warc.com

Budget 2022: A clear push towards a digital economy, start-ups

Mumbai: Finance minister Nirmala Sitharaman on Tuesday presented the Union Budget 2022 in Parliament. The minister said that the country is set to clock an economic growth rate of 9.2 per cent in the current financial year, in what was her shortest Budget speech yet. While the budget made no tax concessions for the salaried class, some of the key areas it focussed on was a
Madhavan Menon Mayank Shah Edul Patel Ashish Singhal Shams Jasani Jay Hao

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