Page 3 - Narayan Devanathan News Today

Mumbai: Digital advertising is expected to equal if not surpass TV advertising by 2023, according to findings in dentsu digital advertising report 2022 unveiled on Tuesday. Digital media is expected to grow at 29.5 per cent CAGR to reach a market size of Rs 35,809 crore. It currently stands at Rs 21,353 crore registering a growth of 35.3 per cent over 2020.

Was CEO, dentsu Solutions, president, strategy and integration, dentsu India, as well as Apac lead for strategy and consulting, dentsu Creative

The author believes that in advertising, while empathy and mutual respect direly need to be dialled up, we also need to stand up more actively against some prevalent ways of working

Narayan Devanathan In my last column here, I cribbed about cribbers and reflected upon the mirror as a starting point to solve some of the ad industry’s problems.       Over in a not-so-unknown-anymore corner of Substack, the strategist Zoe Scaman’s scathing unshrouding of the ad industry’s worst, and worst-kept, secret may perhaps finally unearth the solution to the invisibility cloak that misogynists in the business have worn forever. Its equally powerful derivative is the #NoMo...

The pandemic and the resultant lockdowns have impacted every aspect of our lives and behaviours. Digital was embraced in its fullest and e-commerce came into its own with the work-from-home economy. The story in India, one of the worst affected by COVID-19, is no different. With digital shopping becoming a way of life, what is the road ahead for e-commerce brands in the country? In this India Spotlight series, WARC India Editor Biprorshee Das asks if the time is right for e-commerce brands in I...

linkedin   Charu Aggarwal, CSO - India and SEA, Havas Group Dheeraj Sinha, CEO and CSO - South Asia, Leo Burnett India Hitu Chawla, chief marketing officer, Microsoft India Jitender Dabas, COO and CSO, McCann Worldgroup India Josy Paul, CCO, BBDO India Kavita Chaturvedi, COO, ITC Manish Dubey, CMO, ICICI Prudential Services Mayank Shah, senior category head, Parle Products Minoo Phakey, head - strategic marketing and investment, Dabur India Nagesh Alai, co...

Share Via: As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region. Effie Asia Pacific announced that Shubhranshu Singh, Global Head – Brand and Marketing at Royal Enfield and Michelle Hutton, Vice Chair of Edelman Asia Pacific & CEO of Edelman Australia and as Heads of Jury for the APAC Effie Awards 2021. As Heads of Jury, they will lead and moderate the judging sessions to assess and honour the ...

Film-makers worry actors’ political stands may affect box office collections Makers of Kangana Ranaut film Dhaakad are said to be worried of the film’s prospects post the actor’s remarks on farm protests (PTI)Premium Films of Akshay Kumar and Ajay Devgan could also be hit owing to the actors’ statements Share Via Read Full Story NEW DELHI : Film-makers are beginning to worry that aggressive political stands taken by their lead actors may drive away those who hold different views, erodi...

Loha garam hai, Sohail, maar do hathoda.” (“The iron is hot, Sohail, strike the hammer.”)       Of how it was growth-oriented. Of how the underwriting of increased infrastructure and health spending (especially) was being done by disinvestments and borrowings and not via increasing the tax burden on citizens. Of multi-pronged initiatives to boost the idea of an Atmanirbhar Bharat, a self-reliant India.   And I stopped to think that of all the things he could have commented on, S...

Picture courtesy: BCCI.tv Last week, India’s cricketing legend and the current president of the Board of Control for Cricket in India (BCCI), Sourav Ganguly, suffered a heart attack that resulted in an angioplasty. While fans from every corner of the country wished ‘Dada’, as he’s fondly known, a speedy recovery, some others immediately got to work creating memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil.   While one would assume that a heart ailmen...