Teads gains attention with enhanced metrics
Now able to give clients the ability to measure attention similarly to how they measure viewability, global media platform Teads has released attention metrics ...
Source: rapidtvnews.com
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Google offers to let rival ad firms place ads on YouTube to address EU antitrust probe
Google parent Alphabet is making the offer after the European Commission singled out Google’s requirement that advertisers use its Ad Manager on YouTube.
Source: scmp.com