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NBCU Unveils Fifth Annual Slate Of Commercial Innovations

Today, NBCUniversal launched its fifth-annual slate of Commercial Innovations designed to elevate the advertising experience for marketers and consumers. On the heels ofĀ One22Ā and the Peacock NewFront, the 2022 slate of new ad products and formats ā€œprovide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and […]
Josh Feldman Peacock Newfront Attention Lab Commercial Innovations Picture Expanded Storytelling Shop Drop

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NBCU Makes Key Ad Buying & Measurement Updates, Enhances Shoppable TV

NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
Comcast Xfinity Media Rating Council Certified Measurement Program One Platform Certified Measurement Integral Ad Science

NBCU Adds Two Communications Execs

Today, NBCUniversal’s Advertising and Partnerships division announced a strategic expansion of its communications function with the appointment of Neil Ripley to vice president, communications. HeĀ will join the team on March 14Ā to lead the company’s PR around ad technology, data and cross-platform media measurement. Margaux Fleuranges has also joined theĀ team as senior manager, leading executive thought […]
John Lee Krishan Bhatia Kelly Abcarian Ryan Mcconville Neil Ripley Tractenberg Co

NBCUniversal Partners With Anzu On In-Game Advertising

NBCUniversal today unveiled a new partnership with Anzu.io, an advanced in-game advertising platform. In addition, NBCUniversal announced it has made a small investment in theĀ adtechĀ startup that, alongside its partnership withĀ Anzu, ā€œwill unlock an array of new opportunities for its clients and partners around the world,ā€ it said. The strategic partnership enlists NBCUniversal asĀ Anzu’sĀ global sales partner […]
Itamar Benedy Krishan Bhatia One Platform

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