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Google's Plan For Ad Targeting Without Third-Party Cookies

November 9, 2023

Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data.

Source: searchenginejournal.com

November 1, 2022

Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.

Source: searchengineland.com

May 4, 2022

Google Ads automation is getting smarter with more ways to use Customer Match lists.

Source: searchengineland.com