As surveys find that Gen Zs are drinking less than any other age group, new data also shows a significant decline in chart-topping songs that reference being drunk.
From alcohol-free tequila alternatives to sweet & spicy low alcohol wine, we take a look at some of the latest innovations in the low and no alcohol category.
Once relegated to the bottom shelf in the back corner of a store or hidden among the sparkling water or cocktail mixers, non-alcoholic beer, wine and spirits are breaking free from the stereotypes of who drinks them and when, and in doing so are setting new merchandizing standards and marketing best practices.