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September 26, 2023
JuicyAds has launched a new tool to assist advertisers by automatically bidding for better ad placememt.
August 9, 2023
X, owned by Elon Musk, offers advertisers fresh avenues to influence the type of content accompanying their advertisements.
June 3, 2023
Twitter's head of brand safety and ad quality, A.J. Brown, departs the company, adding to challenges for new CEO Linda Yaccarino. Retention of advertisers and ad placement concerns continue for the platform.
April 18, 2023
Best Media Info: Under the revised philosophy policy enforcement for Twitter 2.0, the microblogging platform has announced that it will put a label on hateful tweets and restrict their reach on its platform as part of| Digital News
August 25, 2022
Imagine Communications has added new functionality in its Imagine Aviator platform with the launch of the Essentials channel origination option for its Make TV ...
April 5, 2022
Programs that deflated sales for some companies while increasing prices for buyers. google allegedly pocketed the difference between what it told publishers and advertisers that an ad costs and used the pool of money to manipulate future auctions to expand its digital monopoly. the suit also says that what google is doing inflates advertising costs. those increases get passed on to consumers. a google spokesperson says the complaint is, full of inaccuracies and lacks legal merit. a meta spokespe...
April 5, 2022
Metas nonexclusive bidding agreement with google and similar with other bidding platforms have helped to increase competition for ad placement. these business relationships enable meta to add value, and better outcomes for all. so, note the word choice here, meta is essentially saying the agreements increase competition, they make things better, when over the last few years, of course, washington has been questioning if tech giants dominate and control their markets and if they use their size as...
February 16, 2021
BMW SG finds itself in unfortunate ad placement woe this CNY weekend Details 16 February 2021 BMW has unfortunately found itself in a difficult position after one of its ads emerged on popular local content site Mothership, alongside an article detailing a horrific car crash along Tanjong Pagar which took the lives of five individuals over the Lunar New Year weekend. The ad seen by MARKETING-INTERACTIVE,ย on the morning of 16 February 2021, was locate...
October 27, 2017
Grand jury. >> but the trump campaign claims that the ceo who did that was the ceo of cambridge analytica but not directly working with the trump campaign at the time. thats what they claim. >> wikileaks has been described by our own donald trump selection to run the cia as a nonstate hostile foreign intelligence agency, why is the donald trump thiem team reaching out to them. >> they also e refer to -- heres the thing, cambridge analytica did a lot of the data work for the cruz campaign. once w...
October 27, 2017
Foreign intelligence agency. >> right. >> why is dumps hand picked team reaching out to them? >> alice? >> mia also refers to them as the same as pompeo does. heres the thing, cambridge analytica did a lot of the data work for the cruz campaign. once we got out, they went trump campaign. as josh said, they did a lot of ad -- they did surveys, they did a lot of ad placement, analyzing the data where to campaign, where to put your money, how to reach out to fundraise. heres the thing thats importa...