Paramount Advertising News Today

At Streaming Media NYC, Tim Siglin interviews Evan Bregman of Tastemade and the Independent Streaming Alliance (ISA) about the fast growth of Tastemades streaming service and the ISAs aims to overcome hurdles in the streaming industry through collaboration and standardising measurement in a fragmented ecosystem.

Streaming Medias Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramounts role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effect...

Paramount Global said it would make data from EDO and Mastercard part of all of its advertising deals

/PRNewswire/ -- The Ad Council, Americas leader in using the power of communications to inspire action and accelerate change around the most pressing issues...

Learn about Google's new updates and YouTube's digital video strategies at the 2024 IAB NewFronts event.

After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising,…

Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally…

Amid CBS executive suite changes over the past couple of decades, there has been one thing advertisers could always count on – an upfront presentation at Carnegie Hall and Jo Ann Ross putting on a show -- often dressing like a character from a popular series  -- to make the network's sales pitch.

Jo Ann Ross has formally wound down her three-decade tenure at CBS and Paramount Global, a run full of milestones.

SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its