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It's responding to advertisers' growing demand for transparency about where their ad dollars are going.

Former salespeople alleged Meltwater broke state and federal laws by failing to pay them for overtime work.

Sources said Bain wants to sell noncore assets and focus on data services.

Chip Somodevilla/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. JetBlue chose Omnicoms Adam&EveDDB to handle its advertising, dropping IPGs MullenLowe after 11 years. The airline is looking to cut costs and reposition itself after taking a hit in the pandemic. IPG will continue handling JetBlues ad planning and buying. JetBlue hired Omnicoms Adam&EveDDB to handle ...

Gravity Blanket Mike Grillo left the agency world in 2016 and went on to launch Gravity Blanket. The company grew rapidly and was acquired in early 2021. Grillo said his agency experience was key to growing Gravity Blanket and getting distribution deals. Mike Grillo left his agency career in 2016 to join the digital media boom, heading to science and tech-focused Futurism as its chief operating officer. There, he helped develop and launch Gravity Blanket Holdings, ...

Maskot/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Staff at companies like WPP and Publicis said theyre burning out from increased work during the pandemic. Some say client demands have them working up to 75 hours a week, and some have left full-time work. Insider talked to nine current and former agency employees about what work is like now. Ad agency workload...

Thomas Trutschel/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Some ad agency employees say some clients have been demanding faster responses and shorter turnaround in the pandemic. Some reported working up to 75 hours a week to keep up, and others have quit, citing burnout. But fear of layoffs and losing clients has made it hard for employees and agencies to pus...

Hi and welcome to Insider Advertising for April 15. Im senior advertising reporter Lauren Johnson, and heres whats going on: First, a reminder to sign up for our event about the future of digital advertising on April 22 at 2 PM EST/11 PM PST with The Trade Desk, R/GA, The Washington Post, and Mars.

Tom Dulat / Stringer via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Fernando Machado, CMO of Burger King parent company Restaurant Brands International, has resigned. He joined Activision Blizzard as its chief marketer. The ex-Unilever exec joined Burger King in 2014 and was promoted to lead RBIs marketing in 2020. Fernando Machado, the global chief marketing ...

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Unilever has moved a chunk of its North American ad business to Publicis — a big hit to WPP. Sources said the agency Arc Worldwide would now handle Unilevers retail and e-commerce work. The account is worth more than $30 million in annual revenue to WPP, sources said. The consumer-goods giant Unilever has moved a large chunk of its North American advertising...